At the end of my bottle of Clarins eye make-up remover, I bought a Simple version and compared the two to see if I’d made a good replacement. Both products are similar – watery, as opposed to the milky or oily kinds you can buy. And both felt and performed pretty similarly.
Below is a pic of two cotton pads, one for each eye. The left is using the Clarins and the right is using the Simple.

Both removed all my eye make-up in a couple of swipes, though the Simple appeared to get rid of more of the foundation/concealer I was wearing – you can kinda see the skin-coloured smudge on the cotton pad in the picture. If I had to pick a winner it’d be the Simple. and given it’s cheaper and less chemically (perhaps) than the Simple, it’s a better bet.
But neither of these is the best remover I’ve used – that would probably be a Christian Dior milky remover I had ages ago but sadly can’t afford…
The Simple eye-makeup remover makes my eyes stink and weep for about 5 minutes after I use it.
It’s awful stuff! If I had to recommend one it’d be the Clinique one. Purrrr.
Bah! By stink I mean STING. Gosh I am a typing cabbage sometimes.