Baileys Irish Cream is launching a new ad campaign, “Listen to your lips”, and they got renowned fashion photographer Rankin to create the print advertising images. The idea was to create iconic and contemporary images of individual lip looks.

PPP was lucky enough to get access to some of behind-the-scenes pics from the photo shoot (thanks Jayne!). Just look at the all the make-up artist’s lip colours!

All of the images taken during the day of the shoot were hung up on the wall below. Hundreds of lip shots were taken, but only 24 made the final cut.

I like the bottom left pic best. It looks sun-lit, gentle and natural, and not all bright-white teethy.